Introducing: ISOTetra

Introducing: ISOTetra

World Trash Center BV introduces ISOTetra, a new insulation material for the building industry with a negative CO2 footprint. This is achieved by locally up cycling waste material into a new product with higher added value. While creating a new material in line with the new “CO2 neutral building legislations” we help the environment and we create local jobs.

The wider issue

Everywhere on the planet, people are getting more aware of the challenges climate change is posing. One of the pressing problems is the increased amount of waste that is produced and the related issue of re-use and recycle. When considering waste - and empty milk and juice cartons (EMJC) in specific - the Netherlands is the third biggest milk drinking country (per capita, as of 2013) in the world and collected 70 KTon of empty cartons in 2013. This particular material is claimed to be "100% recyclable" but is actually difficult to recycle, due to its layered structure. Thus only 25% of these cartons are actually recycled on an international level.


World Trash Center BV focuses on locally re-using empty milk and juice cartons, process and compact them to create a new insulation material, and sell them on the local market. The raw material is abundant in every neighbourhood as well as the construction/renovation sites. Furthermore the finished product is very versatile in its presentation (panels, beams, personalized for furniture etc.).

Our new product, ISOTetra, is actually a brand new category in the insulation market, as it is a synthetic product but designed for an eco-friendly solution. Because we re-use a waste material and can claim to have a negative CO2 footprint, we start with a tremendous advantage in the scope of the new CO2 Neutral Construction legislation taking place all over Europe and soon worldwide. The local sourcing and sale are key factor to the success of this new adventure. It is a project that is good  for the environment, for the local jobs creation, and for the circular economy in general.

The benefits

ISOTetra offers a many benefits, while creating a new product with strong added value for a demanding big market, namely the building industry: 

1. Reduce CO2 emissions from waste industry. Our local scale action saves 54% of the average CO2 emissions associated to the complete life cycle of empty of EMJC. 

By making furniture or "waste-based" construction material, we start with a negative CO2 invoice of -74g per carton. After processing, energy, water and man power, we will still end up with an end product that can claim to have a negative CO2 footprint. This aspect is very trendy in general, but also becomes a hot topic in the construction building aspect.

2. Produce new functional items. Up-cycling empty milk and juice cartons locally, transform it into insulation material for houses, beams, planks and bricks for the interior/ furniture design industry, reducing CO2 massively and produce new items at low cost.

3. Double social impact: In the process our goal is also create local jobs and help raising awareness on the properties of this particular waste and how to use common sense to up-cycle it.

4. Low production cost and subsidies make the model sustainable. We should be able to "Buy" EMJC from the local population in the medium term (2 years). The local market could get a special discount, to encourage the circular economy and reward their help to reduce CO2 emission (less travel).

5. It's a scalable, replicable and simple solution. 

The challenge

When it comes to house insulation, most of people nowadays look at the price and ease of use and of course the quality of the product itself. The purpose of the test we need to run is to show that our material is at least as good and safe as its competitors, for the same price or lower. We are aware that the three categories (construction company owner, construction company worker or house owner) will not react to the same incentive, and we want to give them what they want in terms of price, ease of use, longevity, eco-friendly implying subsidies for the end client.

People want to help dealing with the EMJC issue, but they simply don't know how because there is no specific instruction from government or companies, and as EMJC contains carton, plastic and aluminium layers stuck together, the majority puts it in the common waste. Private households want to help reducing CO2 emissions and push the circular economy forward, and on the other hand professionals from different fields, construction industry amongst others, are facing new eco-friendly regulations and standards.

Government officials get also more involved in the ecology and are implementing new rules. Moreover, they are obsessed by job creations.

We at World Trash Center BV believe that we can match the needs of the three above mentioned categories of people. To make this happen World Trash Center BV is looking for partners to make it happen faster. Waste management, building industry, insurance company and also just green bright & enthusiastic people!


Vincent Michel

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